How we handle the information you share with us.

We keep this simple and in plain language. If anything here is unclear, please ask — we're happy to explain.

What families share with us

When you fill out a form on this website — such as our availability request or pricing inquiry — you may choose to share contact information (like your name, phone number, and email address) and information about your swimmers and the lessons you're looking for (like ages, skill level, service area, and scheduling preferences).

We use this information only to respond to your inquiry, schedule lessons, onboard your family, and provide swim instruction services. Instructors may also record lesson notes and progress so we can teach well and keep you updated.

Analytics on our own website

We use first-party analytics to understand how our website is used — for example, which pages are visited and where visitors begin and drop off in the availability request. These measurements rely on an anonymous visitor identifier and standard technical information such as the page you're on, your landing page, and your referring site.

Our analytics are designed not to store names, phone numbers, email addresses, or swimmer details from form submissions.

Advertising measurement

Our website may use the Meta Pixel for advertising measurement and optimization when it is configured. This helps us understand whether our ads lead people to visit the site or inquire about lessons.

Our website's Meta PageView and Lead events do not intentionally send names, phone numbers, email addresses, swimmer names, ages, notes, or the contents of form fields to Meta. What may be processed for measurement includes standard technical and browser data — page visits, ad and campaign identifiers, and cookies or similar identifiers — where permitted.

Service providers

Like most organizations, we rely on trusted service providers to run our website and school — for website hosting, our school records and communications, analytics, email delivery, and payment processing. These providers may process information on our behalf as part of providing their services, subject to their own terms and safeguards.

Your information and your choices

We keep the information families share only as long as it's useful for responding to inquiries and providing services. If you'd like to review, correct, or delete the contact information you shared with us, or have any question about how we handle information, email us at info@pilikaiswimschool.com.

Updates to this policy

If we make meaningful changes to this policy, we'll update it on this page. This policy was last updated in October 2026.

Questions? Email us at info@pilikaiswimschool.com or send us a message through our pricing & availability form.